
REDMOND, WA – CSG recently released a new whitepaper called “Improving Communication to Optimize Channel Performance and Partner Engagement” that shares insights and best practices to help vendors maximize channel returns through effective communication. Successful channels rely upon clear, concise and welcomed communication between vendors and partners. When partners and vendors value each other’s messages and align their corporate goals, they are able to achieve higher revenue.
In addition to focusing on improved communication, this whitepaper also shares best practices that help vendors create detailed partner profiles that will allow vendors to better understand partners. To run a successful channel, vendors must also keep detailed partner profiles that track pertinent information, such as past campaign activity, sales success rates and current trainings and certifications. Possessing a more comprehensive view of partners gives vendors the opportunity to understand their partners so they match their efforts more closely to partners’ strengths. The benefits of thorough partner profiles are displayed by higher campaign adoption rates, increased partner satisfaction and ultimately improved revenue. CSG’s OneVoice™ delivers these benefits quickly and easily.
“Reading this whitepaper will provide vendors with the necessary insights to maximize the effectiveness of their channels through improved communication,” said VP of Marketing Tina Lauzon. “Our OneVoice™ offering is a revolutionary service that helps vendors communicate well with their partners, which boosts the adoption and effectiveness of integrated marketing campaigns, making their channels operate more efficiently.”
OneVoice™ optimizes each touch so your communications are welcomed by partners. Consistent worthwhile communication results in less wasted time, greater efficiency and increased value. CSG’s highly experienced tele-agents and state-of-the-art technology will maximize the returns from your channel program. Communication between vendors and partners will never be a problem again with OneVoice™.
To access the whitepaper, please click HERE.
ABOUT CHANNEL SERVICES GROUP (CSG)
Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our website at www.csgchannels.com.
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Contact:
Harte Onewein
Harteo@csgchannels.com
206-763-7000
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