CSG’s Releases Channel Sales Metrics to Maximize Performance WHITEPAPER

How organizations define and track metrics to maximize the performance of their channel sales operations.

REDMOND, WA – CSG features many solutions to build, maintain and grow an effective channel or indirect sales program. Despite decades of technical and managerial solutions dedicated to improving sales processes, indirect channel sales remains an area in which critical management information is either lacking or unreliable. Channel sales and marketing are fundamentally different business processes than their direct counterparts and the channel is governed by a different set of rules or metrics.

Vendors spend millions of dollars on marketing, advertising and sales promotions every year, any information on the effectiveness of those dollars is usually lost before it can be collected. Like managers everywhere, channel managers cannot control what they cannot measure and low yields, inefficient processes and long sales cycles are too often accepted as the status quo.

This white paper introduces a set of core metrics that can dramatically improve a vendor's understanding of its channel sales operation and lead to improved channel performance. Although no specialized knowledge of the Channel Services Group BLUEROADS technology set is needed to understand the concepts presented here, this paper also describes how BLUEROADS collects and analyzes channel sales data and drives better results for all participants in this massive market place. All vendors strive to achieve increased channel results but unfortunately, few actually reach them. CSG has helped some of the largest vendors in the technology industry achieve amazing results.

"As one of the major challenges in within the channel, measuring and creating core metrics is critical for any successful channel or indirect sales program," said VP of Marketing Tina Lauzon. "CSG possesses the skills and experience to extract the full potential of indirect sales channels and we gladly share those best practices to support channel programs around the world." Having optimized indirect sales channels since the late 1990s, CSG features the ability and knowhow to deliver tremendous results. This whitepaper will help you increase the success of your channel, accurately measure the results and ultimately increase market share and revenue.

Click HERE to learn more.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

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