CSG’s Helps Vendors Optimize Their Channels and Increase Revenue - Whitepaper

REDMOND, WA - CSG released a new whitepaper today called “The Science of Developing and Recruiting Channel Partners” that offers insight into processes and best practices used to develop and recruit new channel partners. Vendors will gain the knowledge to build a strong, effective channel by successfully onboarding the right partners. The most common reason channels fail to deliver the desired results is because vendors don’t dedicate the necessary time and effort researching and creating ideal partner profiles to make them successful. During Q3 and Q4 of 2010, CSG hosted a joint webinar series with Channel Enablers that covered these issues. Please click HERE to view the webinars.

Productive partner relationships lack longevity. The average time a partner remains useful, engaged and profitable is four years. Partners disengage over time and vendor’s products evolve, making it necessary for the constant recruitment of new partners. Another major factor to the short nature of these relationships is that vendors are working with the wrong partners. Unproductive partner relationships lead to unproductive channels. By taking the time to recruit the right partners, a vendor can significantly increase the revenue produced by their channels.

“This whitepaper is a great resource for vendors in all stages of their channel program,” said Joby Pearson, VP of Sales. “As a leader in channel solutions, we at CSG enjoy sharing our partner recruitment experience to help vendors optimize their channel relationships.”

A channel is only as productive as the partners within it, so it pays to employ best practices when recruiting partners. Following CSG’s lead will simplify the important process of creating finding, screening and onboarding partners. Prepare your channel for success by downloading the “The Science of Developing and Recruiting Channel Partners” whitepaper now.

To access the whitepaper, please click HERE.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

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Contact:

Harte Onewein

Harteo@csgchannels.com

206-763-7000