CSG Releases Coverage, Capacity, and Communication Whitepaper

REDMOND, WA—Channel Services Group (CSG) just released a new whitepaper entitled, "Building the Right Coverage, Capacity, and Communication Strategy to Increase Channel Sales." The whitepaper delivers best practices into creating the right partner coverage model, implementing partner recruitment methods, and utilizing integrated communication techniques to drive revenue.

This whitepaper captures content from the webinar: Partner Coverage & Capacity, Segmentation and Recruitment. You can find the recorded webinar here.

A challenge that faces the technology industry is how to ensure sufficient coverage and capacity and develop the right type of plan to achieve revenue and partner mindshare. It comes down to this question: How many and what type of partners do you need? Answering that question involves a disciplined step by step approach and then working towards recruitment using the coverage capacity plan you've created.

A best practice to improve partner communication and expand the overall strength of your partners' sales progress is utilizing an integrated communication methodology. Large technology vendors to SMB's can find themselves with different product departments sending various messages to partners at various times. This can cause the partner to be overloaded with messages and not sure where to begin. Integrating communications is a method of consolidating all of these types of messages so you have "one" voice.

The strategies shared in this whitepaper allow vendors to build strong and productive channel partners relationships. This can be accomplished by having a partner coverage model in place in order to determine what types and how man partners are needed. This will also be achieved by continuous partner recruitment efforts and by utilizing an integrated communication methodology.

To access this whitepaper, click here.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

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Contact:

Zachary Beehler

ZachB@csgchannels.com

206-763-7000