CSG Releases Best Practice Partner Recruitment Whitepaper

REDMOND, WA- Channel Services Group (CSG), the leader in channel partner management has just released a new whitepaper highlighting best practices for top tier through tail end partner recruitment. The whitepaper provides insight on how to recruit the right partners, obstacles to recruitment, varying partner selection methods, a proactive partner screening system, and a lead referral program.

It is critical to consistently recruit the right partners to fit the vendor's specific needs. Promoting mutually beneficial relationships with partners significantly contributes to creating a viable, long-term, and profitable vendor-partner relationship.

Partner recruitment is an ongoing endeavor, necessitating constant maintenance and analysis. While evaluating new partners is imperative to success, it's equally important to remember that evaluation should be regularly applied with existing partners to ensure they continually meet the criteria needed to sustain a prosperous vendor-partner connection.

"A channel is only as effective as the partners within it, which makes it essential for a vendor to follow these best practices in partner recruitment," said VP of Marketing Tina Lauzon. "With more than 13 years of professional experience, CSG has a firm grasp on best practices in partner recruitment to ensure vendors receive the highest possible level of success within their channel."

The right research and profiling can act as the foundation for continued success in the channel. Following the best practice strategies for partner recruitment documented in this whitepaper will allow vendors to develop sound and lucrative partner relationships delivering increased revenue over the market lifecycle.

To access this whitepaper, click here.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

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Contact:

Zachary Beehler

ZachB@csgchannels.com

206-763-7000