CSG Partner Awareness Program Gains 75 Percent Increase in Partner Participation

REDMOND, WA—Channel Services Group (CSG) today released results from a client case study showcasing CSG’s Partner Awareness Program and a 75 percent increase in partner participation. CSG’s Partner Awareness Program is designed to offer targeted vendor messaging about various programs, engage partners with campaign calls to action, act as an expert vendor resource and increase loyalty through a strategic quarterly phone call.

In the case study, the vendor described was struggling with motivating partner’s to take advantage of their partner program offerings. Struggles stemmed from an unmanaged business breadth and lack of knowledge of services and solutions offered to partners as a member of the partner community.

With CSG’s Partner Awareness Program, the vendor was able to raise awareness of the value for each partner to participate in the vendor’s program and solidify a loyal, trustworthy channel. As a result of CSG’s efforts, there was a 75 percent increase in the vendor’s partner program; a 34 percent of vendor’s marketing savings with consolidation of messages; and an increased awareness of vendor benefits within a satisfied partner channel.

For more information download the case study here: http://www.csgchannels.com/CaseStudies/case-studies.html

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG’s highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

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Contact:

Harte Onewein

Harteo@csgchannels.com

206-763-7000