CSG SocialConnect™: Empower VARs, LARs, ISVs and SMBs through Social Media

REDMOND, WA – CSG announces the release of SocialConnect™, a new social media program that allows VARs, LARs, ISVs and SMBs superior engagement with their core target audiences. As social media has risen to prominence, companies have searched for ways to harness its power to drive business. While some B2C companies have thrived in the social media space, it has taken time for VARs, LARs, ISVs and SMBs to directly engage with customers and reap the related revenue benefits. Now, it is undeniable that social media has a clearly defined role within integrated marketing efforts. CSG has created SocialConnect™ to enable companies to utilize this new, vital tool to positively impact their sales, driving additional revenue.

“We are thrilled to add social media capabilities to our repertoire because it allows us another layer to integrated marketing efforts helping VARs, LARs, ISVs and SMBs better grasp their sales potential,” CSG VP, Marketing & Alliances, Tina Lauzon said. “Our (CSG’s) experience with social media has been extremely successful enabling us to increase our own lead generation efforts by over 50% and we’re confident other companies will achieve similar results with SocialConnect™.”

VARs, LARs, ISVs and SMBs can achieve a variety of benefits through the use of this program, such as positioning themselves as industry thought leaders, identifying potential customers, boosting direct engagement with customers, tracking influence, building partnerships with key allies, announcing product releases, acquiring new customers, promoting new programs and understanding customer concerns. Becoming engaged with social media allows companies to complete these tasks more efficiently and effectively. Social media is possibly the most widely used mode of communication, as evidenced by the amount of current users for each of the top three sites: Facebook has more than 500 million users, more than 100 million use Twitter and LinkedIn has roughly 70 million users.

By deploying CSG’s SocialConnect™, VARs, LARs, ISVs and SMBs will immediately boost the effectiveness of their marketing and sales efforts, while arming themselves with processes that will help them far into the future. The incorporation of social media into the sales structure has been slow but the time to act is now CSG offers three different options to optimize your business through SocialConnect™:

SocialConnect™ Basic: CSG sets up social media channels (Facebook, LinkedIn, Twitter) and provides training so you can manage the program internally

SocialConnect™ Standard: Implementation and Launch, including monthly maintenance

SocialConnect™ Complete: You are already semi-involved in social media, meaning you have set up LinkedIn, Facebook and Twitter accounts but you’re not sure how to engage with your audience. CSG will supplement what you currently have in place and promote your products, special event or promotions socially for 3 months

Start driving sales, creating revenue and increasing your ROI through the use of social media. With CSG’s SocialConnect™, you will see more demand for your products and services than ever before.

For more information, click HERE.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

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Contact:

Harte Onewein

Harteo@csgchannels.com

206-763-7000