CSG, hawkeye Bring Efficiency with MDF Accelerator

REDMOND, WA - CSG is proud to announce that our partnership with hawkeye Channel has produced a new, innovative offering called MDF Accelerator. MDF Accelerator is designed to engage partners to maximize the usage of Marketing Development Funds (MDF) and receive maximum sales revenue from these investments. Often, vendors dedicate millions of dollars in MDF for their partners, only to see up to 50% go unused. The MDF Accelerator allows partners to seamlessly execute marketing campaigns to increase the effect of under-utilized MDF. Our pre-packaged partner marketing campaigns enable vendors to convert unutilized MDF into net new sales with superior ROI.

“We’re pleased that our partnership with hawkeye has allowed us to develop this worthwhile offering for the marketplace,” said Joby Pearson, CSG VP of Sales. “The MDF Accelerator will make it easy for partners to use MDF funds in the most advantageous ways possible and boost their ROI.”

The vendor-chosen marketing plans featured in the MDF Accelerator are out-of-the-box and inventive, giving partners the opportunity to choose the most appropriate solution for their particular needs. MDF Accelerator promotes collaboration and communication between vendors and partners, which increases the probability of success. The offering also includes support and assistance from marketing experts who possess the experience and channel knowledge to ensure MDF are committed to the most worthwhile endeavors in the most efficient method available.

Both vendors and partners will experience positive results by implementing the MDF Accelerator. Vendors will see higher MDF ROI, increased partner engagement, accurate metrics reporting and the highly sustainable efforts due to the utilization of best practices. Partners will benefit from access to additional funds, an inflow of qualified leads, an increase in demand generation, growth in revenue and product sales, access to best-in-class marketing programs and specialists, streamlined approval processes and reduced workload when executing marketing plans. With results like this, MDF Accelerator will revolutionize the way vendors and partners view and use MDF funds.

“Unspent MDF means unrealized opportunities for the technology vendor and their partners,” said Dave Hafermann, hawkeye SVP, channelCRM Technology Solutions. ”This innovative MDF solution—made possible through our alliance with CSG—enables vendors and their partners to cash in on these lost opportunities to grow their channel sales.”

To learn more about MDF Accelerator, please click HERE.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

ABOUT HAWKEYE CHANNEL

hawkeye delivers best-in-class channel solutions for the world’s leading technology companies to maximize channel investments. Whether you’re designing and deploying a new channel program—or strengthening an existing one—hawkeye can help give you a competitive edge with an end-to-end, integrated solution. Our expertise traverses best-of-breed strategies, research and program design; ultra-flexible, web-deployed tools powered by a proven platform; marketing techniques that compel action; and unmatched operations management and support. For more information on hawkeye Channel, visit our Web site at www.hawkeyechannel.com.

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Channel Services Group Contact:

Harte Onewein

harteo@csgchannels.com

206-763-7000

hawkeye Channel Contact:

Nicole Rutherford

nrutherford@hawkeyeww.com

206-245-5816