CSG Emphasizes Strategic Partnerships to Enhance Channel Program Offerings

REDMOND, WA - CSG is focusing efforts on expanding its overall channel program offerings through strategic alliances, dedicated to increasing vendor channel program ROI. Recent partner alliances include Channel Enablers, Hawkeye, KP, SMB Nation, Connection2 and the Baptie Community. We began emphasizing these relationships to deliver an even greater experience for our customers.

“Alliances with these companies enables us to broaden our audience, host informative webinars and further solidify our position as a premier channel solution provider for enterprise technology companies,” said Tina Lauzon, VP of Marketing and Alliances. “We view alliances as opportunities to forge lasting partnerships with like-minded companies, allowing us to extend our offerings, increase our customers ROI and consistently exceed all of our their needs.”

As a premier solution provider of channel optimization services, CSG is constantly searching for ways to improve our customer’s experiences through strategic alliances with complimentary channel-focused companies. CSG enters partnerships to develop targeted offerings that address our client’s demands. These partnerships also allow CSG to drive additional business through the development and enablement of a customer referral network. This creates a steady flow of qualified clients for alliance partners, which works to strengthen business relationships.

CSG’s relationship with Channel Enablers produced a three part joint webinar series called “The Science of Hiring and Developing Channel Partners,” during Q4 of 2010. This series attracted solid audiences for every installment, allowing both companies the opportunity to share experiences and best practices. In October 2010, CSG formed a partnership with Connection2 to expand global expertise and market localization to deliver channel marketing services to foreign markets previously unavailable. Our alliance with Hawkeye has allowed us to develop innovative solutions to streamline the distribution MDF funds more effectively. Partnering with SMBNation and KP has provided the opportunity to seamlessly integrate our services with theirs to help customers expand their channel marketing efforts.

CSG’s emphasis on strategic alliances has made it possible to offer comprehensive, joint solutions that address the needs of our customers.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

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Contact:

Harte Onewein

Harteo@csgchannels.com

206-763-7000