CSG Completes White Paper on Channel Best Practices

REDMOND, WA--Channel Services Group (CSG) today announced it has published its highly anticipated white paper on channel best practices. The white paper, Simple to Implement Channel Best Practices: Proven Programs and Techniques to Develop and Enable an Evolving Channel, provides in-depth examination of successful channel methods.

“Indirect sales channels have become a necessity for small and large businesses within the last 10 years,” VP of Sales, Joby Pearson said. “To deploy and sustain a dedicated, global sales channel, vendors must give thoughtful consideration to the processes in which a channel is built, enabled and used to sell, to optimize partner performance and channel behavior.”

Indirect sales models have become more popular than ever, with 66 percent of technology sales accounted through indirect sales channels. The demand for global, effective indirect channels provides technology organizations with the following: extended market share in present markets, exposure to new markets and a cheap alternative without a large investment.

Simple to Implement Channel Best Practices: Proven Programs and Techniques to Develop and Enable an Evolving Channel is an exclusive resource intended to assist channel executives within the technology industry understand leading principles in channel development, engagement and sales strategies to develop a nurtured partner network. In addition, the report showcases ROI case studies and thought leadership by CSG in design, implementation and execution of channel programs.

“The white paper provides an excellent overview of indirect channel best practice standards,” Pearson said. “By solidifying a foundation of the right partners with comprehensive profile information about a partners business and future plans you can implement these strategies. Engaging in these best practices will build a stronger, more engaged and enabled channel providing your business a sustainable, growing revenue stream.”

The white paper, Simple to Implement Channel Best Practices: Proven Programs and Techniques to Develop and Enable an Evolving Channel, is available for free download at http://www.csgchannels.com/CaseStudies/case-studies.html.

For more information and/or to receive the white paper, please contact VP of Sales, Joby Pearson at jobyp@csgchannels.com.

ABOUT CHANNEL SERVICES GROUP (CSG)

Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at www.csgchannels.com.

###

Contact:

Harte Onewein

Harteo@csgchannels.com

206-763-7000