OPENLINE Channel Enablement
Developing the perfect—and profitable—partner environment.
CSG helps businesses increase sales by enabling existing and new partners to become more productive. Through channel enablement, CSG facilitates your current partner base in developing new lines of revenue with channel trainings, partner awareness, and tracking partner progress and growth.
Channel Enablement Features:
- Technical and Sales Training Recruitment: Drive demand and provide guidance within your channel to engage deeper in implementing and selling your products and solutions.
- Partner Onboarding: Ensure your partners are aware of the many benefits you provide, how to best utilize them and have a roadmap to deepen their relationship with you.
- Thorough Partner Marketing Campaigns: Drive demand and provide coaching on how best to utilize the marketing benefits you provide to help them drive their own business including direct mail and email campaigns, partner-led events, tele-campaigns, etc.
- Sales and Marketing Event Recruitment: Drive demand and qualify leads from events you host or attend through pre and post sales efforts and planning.
- Program and Benefits Adoption: Qualify and drive demand within your channel of the programs and benefits you feel are most strategic to your bottom line.
- Partner Requirements Assistance: Create awareness and step by step guidance to your partners on how to meet requirements for upleveling their partner status in your program including certifications, sales volumes, customer satisfaction surveys, etc.
- Partner Awareness Campaigns: Generate buzz around new products, initiatives, programs and other important information you want to target to the right set of partners.