Despite significant investments in demand generation programs, no vendor has the collective insight and visibility into all relevant opportunities and the related ecosystems that surround them. A well thought out, well implemented, and well managed Referral Program will help you cost effectively identify incremental opportunities, extend your partner community, and drive down client acquisition costs.
The BLUEROADS Lead Referral Management SaaS module allows vendors to formalize Lead Referral Programs to capture revenue opportunities from existing and alternative sales channels. Structure rewards for referrals based on lead attributes such as product, territory, industry focus.
The Lead Referral Management module allows you to become aware of sales opportunities before they are formalized. By extending incentives for referrals, participants can be incented and rewarded for identifying opportunities outside the traditional vendor marketing program.
Drive partner behavior by rewarding the partner who surfaces the lead.
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THE RESULTS ARE CLEAR
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For any company looking for a way to deliver leads at almost zero cost to the organization, Channel Services Group’s Lead Referral Program is the way to go! It carries benefits well beyond just leads. It has helped us relay pertinent sales opportunitity information from one team to another. The system provides an efficient submission process and transparency of sales follow-up actions against the lead to the referral agent - giving them a closed-loop ROI view and the added motivation they need to submit future leads to the sales organization.
Kirstin Mills, NetApp Channel Programs
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