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Indirect sales channels have evolved significantly in the last 10 years and become a necessity for small and large technology companies. To deploy and sustain a dedicated, global sales channel, vendors must give thoughtful consideration to the processes in which a channel is built, enabled and used to sell, to optimize partner performance and channel behavior. This white paper will examine best practices in channel development, engagement and sales communication central to marketing and call center services for a secure, successful and nurtured partner network.
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