Case Studies

Learn from our experience. We hope you will find these case studies and white papers useful. We introduce new topics on this page every month -- so make sure to check back often.

Success! Attracting and Renewing Subscribers

Channel Services Group deployed a Certification Guidance Team to help the client attract new subscribers and renew existing ones into its IT Academy Program. CSG agents generated $1.5 million in revenue for the client and re-enrolled 206 institutions into the IT Academy Program.

CSG Doubles Channel Program Revenue for Client

CSG has produced remarkable gains for this worldwide program through the utilization of an extremely experienced and productive offshore Business Development Manager (BDM) team.

CSG Deal Registration Delivers 10X ROI

CSG’s Deal Registration program optimized the Vendor’s channel by increasing pipeline visibility and simplifying how their channel sales teams and partners handled registered deals. The program quickly netted a 10X ROI and provided the Vendor with the tools to maintain a successful indirect sales channel.

CSG Nets 14X ROI For a High-Profile Vendor

Over the second half of 2010, CSG’s BDMs closed $2.8 million of nearly $9 million they added to the pipeline, producing a 14X ROI for the Vendor.

CSG Delivers $1.8 Million and 27X ROI in 7 Months

CSG Engages SMB Partners to deliver 10X ROI and to date has engaged 120 partners into the professional services, delivering $1.8 million and an ROI of 27 to 1.

Immediate Channel Revenue Impact with OneVoice™

CSG's OneVoice™ solution cut telemarketing costs by 30 percent partner adoption up to 50 percent.

Partner Program Quickly Generates $14M

CSG created and implemented a Partner program that generated $14 million for the client, while re-enrolling 4,383 partners.

25X Return on Investment

CSGs knowledge of the SMB partner channel helped company generate $4.9 million, 25 times the original investment.

75 Percent Increased Participation with Partner Adoption Program

As a result of CSG's Partner Adoption program, the client experienced a 75 percent increase partner program participation while saving almost 35 percent of their marketing budget.

50 Percent Increase in Partner Participation with Partner Accelerator Program

When partner participation was down, our customer turned to us for help. CSG instituted a Partner Accelerator program, which quickly netted 408 new deals, a 50 percent increase in partner participation and $2.5 million for the client.

$3.58M Generated Revenue

CSG incorporated diverse languages to help the client extend their service to other parts of the globe and boosted renewals, especially in the U.S. and Canada. These improvements generated $3.58 million and produced an additional $800,000 as a result of IT/developer training, education and certifications.

14X Return On Investment

The client was seeking pipeline visibility. CSG uncovered $2.4 million in their pipeline and increased ROI from 9x to 14x.

ROI of $996 For Every Dollar Invested

CSG instituted a lead referral program to incent the sharing of leads within the channel and generated excitement in the organization, resulting more efficient lead generation and a ROI of $996 for every dollar invested.

Significant Partner Adoption through Unique Community Program

CSG's client wanted to increase its partner's productivity and lead generation. CSG created a program where partners could showcase their thought leadership and the vendor could spread awareness of new products through community events, which resulted in 71,103 prequalified leads for partners and stronger channel relationships.